Affiliate marketing is one of the most reliable ways to make money online. Now, with the rise in popularity and availability of smart phones, mobile affiliate marketing is becoming a viable income option. In fact, studies are starting to show that mobile internet users are on track to surpass computer internet users in the next few years. This is why it is crucial to hop on the trend now, while there is still so much potential for growth.
When it comes to mobile affiliate marketing, there are a few difficulties to overcome that are tougher than their traditional counterparts. One of these is the matter of analytics. There are simply not very many options when it comes to mobile analytics. This can be overcome by using very narrow demographic targeting. Focus on a small but distinct group of users, and learn what works there before expanding to a more broad user base. Start by working with a single carrier and specific type of phone. This will let you tweak and adjust your strategies before you open up your campaign to more users. Any mistakes will be less costly, and when the floodgates are open, it will be with a proven strategy.
When developing a mobile affiliate strategy, knowing the competition is crucial. Find out what other, similar, affiliates are doing and if it is successful. It is more effective to let others make the mistakes, and then avoid making the same ones.
Before deciding on an affiliate to partner with, it is important to try them out. It is not necessary to go through with a full purchase, however knowing exactly how a potential customer will experience the product or service can give you valuable insight on how to best market it, or if it is even worth partnering with in the first place. Make sure that the process is quick and simple, or it will be difficult to entice customers to follow through.
Once a niche has been found, as well as an affiliate, make sure that the program is closely monitored. Keep an eye on both the demographics being reached as well as the sign up process. One change can cause a cascading effect if it is not caught early, resulting in lost commissions and customers. If one particular group is doing worse than the others, take a closer look and see if the problem can be identified. It could be as simple as the sign up form displaying incorrectly on a particular phone type.
Mobile affiliate marketing is a relatively new area of marketing, however it has great potential for growth. By getting in early, it is possible to hone strategies and techniques while the market still has low competition. This ensures that a reliable and effective program is in place before more the word gets out and a rush of competition hits. As more and more people start their own mobile affiliate campaigns, they will be playing catch up to already proven techniques.